How To Start An Underwear Business in Nigeria and Make Profits. In this article, answers to these questions will be provided; How much does it cost to start a underwear line? How do I start an undergarment business? How much does it cost to produce underwear? Is men’s underwear profitable?
Undergarments or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it.
Underwear or undergarment is something common to every person whether male or female. A number of people like to change their underwear from time to time, people buy these boxers or lingerie maybe every two weeks or monthly, and invest a lot in it therefore this is a lucrative business.
As you are well aware many people purchase underwear for different purposes, some for seduction, some people just love to look attractive to their partners in their underwear, some guys love to be comfortable in only boxers which give room for leg movement, some to show a certain class but whatever the reason or motive is, people will love to get some new pair of boxers, lingerie, bra, etc so you meet their need and you get your profit.
Have you ever thought about this business and said to yourself that this kind of business may not work? It happens sometimes, but let me reassure you that you can get into this and earn a living from it and within years you could turn out to be a popular company name. You may be thinking of going into sales of the popular brands like Calvin Klein and so on but you would be surprised that Nigerians actually like locally-made underwear as they are cheaper and more comfortable.
How To Start An Underwear Business in Nigeria and Make Profits
For whom will you be selling and designing underwear? Who are your possible buyers?
- Girls –teens, young professionals, mothers, grandmothers
- Boys –teens, young professionals, fathers, grandfathers
Basically, your prospective client should be everybody because everybody wears underwear. In starting up an underwear business, just like in any business, it is important to know who your clients are before specifying the products to put on sale. A good marketing plan could definitely aid your way to success in the underwear business.
2..Product Variety: A Variety of Products is advisable in this line of business, don’t be narrow-minded think outside the box be creative and move with the times. What types of underwear will you be designing and selling for your clients?
- Regular panties
- Thongs, G-strings, T-backs
- Lacy lingerie
- Animal print lingerie
- Silk and cotton lingerie
- Brasseries (wired and non-wired)
- Chest binders
- Low rise briefs
- Boxers, Boxer-briefs
- Kinky underwear
- Edible Underwear
- Drawer Underwear
There are still a lot of variances in the market. It depends on which products you would want your business to showcase for your clients
3..Packaging: You should know a little bit about packaging since it will help you sell more and acquire more consumers. People want appealing clothing, therefore if you want to make boxers, you should learn about the highest quality materials for sewing boxers and what ladies prefer to wear underneath. Because most women like cotton bras and trousers, you must choose the highest quality cotton available.
If you want to establish your own brand of boxers or singlets for men, you will need to sew or print your own name or logo on the cloth. This is another method to make your business popular, as long as the product is decent. As for packing, you’ll need a sealing machine and some garment bags or nylon, since when people see how neatly wrapped your goods are, they’ll be more inclined to buy it than any other.
4.. Fabrics: This is a very important part of this business; it determines your patronage to a great extent. As you may know, everyone has a different level of skin tolerance so you have to be careful of the material you use in production or the material of the underwear you purchase for sale. Then also getting quality singlet, bras, lingerie for women and all the rest, you should choose a supplier that has good quality products because this would affect you later in business if you do not sell quality products, your customers will shift from you just immediately as you started.
5..Offer excellent customer services
One thing that has plagued many businesses and has, in turn, resulted in a downturn and the death of a business is the lack of personal care and service. This is one of the reasons many people prefer to shop online. In a world where many have lost manners and professionalism, customer service is especially important and more pronounced. Listen to feedback from your customers and attend to complaints swiftly.
Ensure you employ people who will represent your brand well and will also be able to treat others respectfully even when it’s hard. Customers appreciate this and will always patronize you when you are noticed for your good customer relations. Starting up an underwear business may be tough at first. Challenges such as breaking out many competitions may come in.
However, the key to your business success is patience and hard work. Also, with proper advertising and quality products, you will grow your business and make a name for yourself in the underwear industry.
- Marketing Strategy
You’ve got a shop. How would you market it to attract more customers? Think of an original name that people won’t forget. In malls, for example, choose a position where a large number of people may view your store. Create fliers and hand them out to anyone you meet on the street or at the store.
Incorporating an online ordering system into your own website. Starting a business might be a challenge at the beginning. To make it work, you’ll need a lot of patience and hard effort. Your underwear brand will rapidly become a household name in the underwear industry if you invest in good promotion and great items.
- Choose a good location to set up your business
Choose a place that is near students or working-class people, so they can easily come to you without having to worry about the distance. People appreciate places that they can walk into or drive for a small distance to acquire something immediately.
Funding this firm will not be a problem, since you could get off to a great start with approximately NGN200,000 and everyone will think you’re a new company selling underpants. Start modestly if you don’t have that kind of money, but be prepared to perform a lot of extra marketing.
- Make use of social media
They may be your finest ally in times of need. As a business owner, you should make use of the power of social media. Without spending a lot of money, you may develop a presence on social media and grow a following. Many of your potential customers utilize social media on a regular basis. Included are Facebook, Twitter, Instagram, and a host of other social media platforms To contact them, use social media channels wherever possible. Your business’s presence on a social media site also aids in the validation of your business’s legitimacy.
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