How To Start Hair Care Extensions, Wig And Accessories Business. Do you have a flair for fashion? Why not think about investing in the beauty industry? The demand for hair extensions in Nigerian marketplaces is increasing by the day. Try as much as possible to go through this article.
Table Of Contents
- 1 Introduction
- 2 Different Types Of Hair Extension
- 3 Steps On How To Start Hair Care Extensions, Wig And Accessories Business
- 3.1 1. Examine Your Products
- 3.2 2. Educate yourself
- 3.3 3. A Location to Keep Your Bulk Orders
- 3.4 4. Create a business proposal and a feasibility study
- 3.5 5. Make contact with producers
- 3.6 6. Bring in new consumers
- 3.7 7. Beautiful Packaging Can Help You Market Yourself
- 3.8 8. Give Discounts to Returning Customers
- 4 Conclusion
In Nigeria, the hair extension business is a successful and competitive one. One advantage of starting a hair extension business in Nigeria is that it costs less cash. And nearly everyone can do it. Most modern women go to great lengths to appear attractive and are prepared to pay their last penny to do so. Her hair is a sign of a woman’s attractiveness. Women make their hair with various types of hair extensions to attain beautiful appearances, and they do it virtually every week.
Another advantage of the hair extension company is that you may start small from home without renting a shop, and your clients will still be able to reach you on your cell phone if the need arises.
Different Types Of Hair Extension
Synthetic, human hair, European, Brazilian hair, Peruvian hair, Indian hair, expression attachments, wigs, amigos attachments, and other forms of hair extensions are available on the market. They are available in a variety of sizes, colours, and manufacturers, as well as a variety of pricing.
Before you start a hair extension company, you need to learn and become acquainted with the many types of hair extensions available on the market. Depending on who their consumers are, some people may contemplate selling solely human hair, but others may opt to offer all hair extension goods. It is best to sell a variety of hair extensions because people’s tastes and preferences vary.
Steps On How To Start Hair Care Extensions, Wig And Accessories Business
1. Examine Your Products
To better serve your customers, learn about weaving and the numerous varieties of human hair available, as well as the differences between synthetic and human hair weaves. If someone wants to buy a 16-inch Remy hair weft, you don’t want to give her an 18-inch bulk bag of European hair since you don’t know the difference. You must also be able to advise consumers on which hair is most suited for various types of extensions, wigs, and braids.
To learn everything you can about the items you intend to market, read cosmetology and hair-care literature, talk with qualified hairstylists, and search Internet hair-care forums.
2. Educate yourself
Because there are so many different types of hair extensions on the market, you must be familiar with their names, measurements, and where they are manufactured. Because various clients will request a certain brand of hair. Furthermore, if a new product enters the market that your clients are not aware of, you may inform them about it. This will go a long way toward demonstrating to your consumers how educated and current you are in the industry.
3. A Location to Keep Your Bulk Orders
It is preferable to have a physical place where you will store the things you purchase in bulk for your consumers. If you already have a real store, that’s excellent; if not, a room in your house will suffice. It’s ideal not to have it entirely online where you can’t see your product at all, especially if you’re just getting started and learning the industry. That being stated, it is critical to have an online store, and we recommend Shopify.
4. Create a business proposal and a feasibility study
How do you want to expand your business? Where do you want to be at the beginning? And where do you want to be in the next two years, say? How do you expect to compete with the many people in the industry? How much money do you have to get started? Who are your prospective customers? And what hair items do you think they’ll be interested in (depending on where your business will be)?
Know how much money you’ll need to get started and how much you’ll make in the long run. Learn about the best places to acquire your items, whether from wholesalers or manufacturers, in order to receive things at a reasonable and inexpensive price.
5. Make contact with producers
If you can’t afford to import items from other countries, buy from local manufacturers that will self-assemble them for you at a fair price. However, you can contact Indian and Chinese producers directly. Going to Aliexpress.com is an excellent way to contact manufacturers directly.
6. Bring in new consumers
There are several beauty salons, and their consumers would have developed a devotion to them. So, if you want to take their consumers, you must do something to encourage them the first time they visit you. A sales promotion, a present for your loyal clients, or anything else that will set you apart. And be kind and polite, treating them as if they were queens since sassy people seldom stay in business.
7. Beautiful Packaging Can Help You Market Yourself
The way you brand and package your hair extensions is also essential to your company’s success.
Make sure to spend additional time on your packaging since it reflects your firm and your reputation, therefore invest extra time on it to assure your success.
Other similar goods include weavon thread, needles, weaving glue, weavon oil, relaxers, and several types of hair care and anti-dandruff shampoo. This will attract ordinary folks to your business, but once they see what you offer, they will tell others.
8. Give Discounts to Returning Customers
To increase recurring business, provide incentives to salon professionals and cosmetology students. Such consumers are quite important, and you will rapidly recoup the cost of the discount because they often purchase more hair at a time than regular customers.
Africa is the main emphasis, not Nigeria because this business has the potential to take you beyond Nigeria’s borders if you just get your act together. As previously said, the industry is extremely profitable and has seen a significant increase from the early 2000s to the present, with no signs of slowing down for a very long time.
The major reason the market for hair extensions and wigs is rising in Africa is that millions of people, mostly women, want them.
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