Home » Business (Entrepreneurship) » How To Start Selling Baby Products And Make Huge Profit In Nigeria (Complete Guide)

How To Start Selling Baby Products And Make Huge Profit In Nigeria (Complete Guide)

Filed in Business (Entrepreneurship), Fashion by DTF Staff 5 Comments

How to start selling baby products and make a huge profit in Nigeria (2023). You may earn a lot of money in Nigeria by selling baby products. This article will be a guide on how to start a baby product business. We will be answering the following questions: Is the selling of baby things lucrative? What baby products sell the most? Is selling baby products a good business? How do you start a diaper business?

How To Start Selling Baby Products And Make Huge Profit In Nigeria (Complete Guide)

Table Of Contents

Baby products

You may earn a fortune in Nigeria by providing baby products online. However, the likelihood of earning money from the sale of child products in Nigeria is dependent on many variables, all of which we will cover in this post. Despite the fact that several Nigerians are getting into the baby products industry, not most of them succeed in turning a profit. Many things must be taken into account if you want to generate income in Nigeria by selling baby products.

Considerations such as how to purchase, where your store is located and how inexpensive you can get things are just a few examples. Nigeria seems to have a high demand for the selling of baby goods ranging from infant clothes and accessories to pacifiers, wipes, and prenatal supplies. It’s easy to sell baby products in Nigeria since the market is ripe. Nigeria has a substantial percentage of infants born each year.

Owing to one estimate, Nigeria welcomed 6.2 million new newborns in 2016. Since then, the figure has only grown. The population growth rate in Africa is so rapid that in a few decades, the continent’s population will top 30 billion. Have you noticed how many individuals around you have recently given birth? As you can see, the market for infant goods exists. Not just any market, but one that will be sustained by further expansion.

Visit your local hospital on a prenatal day to observe what’s going on; you’ll be shocked at how many pregnant ladies are there.

See also: 20 Ideas for Designing Fashion Products

What are the expenses of establishing a baby product business?

No matter if you are investing in a license or establishing your own business, the financial commitment needed to introduce a small baby shop is substantial. One will still need money for a variety of costs, including renting or buying a storefront, placing first merchandise orders, employing employees, purchasing point-of-sale equipment, bookkeeping computers, display racks, and covering living expenses for the first three years of operation.

You should not be shocked if you need between N250,000 and N500,000 to get your business up and running. If you want to open a big-box type shop, you would need at least N1 million as a starting capital.

Things you’ll need to consider

It is very difficult to become a diaper and other distributors of baby goods. This is because when selecting a business to deal with you have to examine many things. One will not enjoy dealing as a supplier with a firm that has difficulties accepting its goods. Some businesses have worked at home to create a trustworthy brand for themselves. The effective choice of a brand will probably have a beneficial effect on your company. The firm you are dealing with will decide your area of interest.

The coverage of the business is another significant consideration. Why is the coverage required? A business with a broader reach is likely to have greater demand than regional companies for its product. They are well recognized and the sponsorship of their goods will be impacted because the extent of their activities is limited.

All these businesses and the services they provide must be scanned and observed, which will benefit you better. More information on this may be obtained by conducting an industry survey. One excellent method to do this is by investigating individuals in the company already. You will probably find out which items are most sought after.

Benefits of Baby Product Business

  1. Diapers for newborns and growing infants are constantly in high demand, therefore the market is always saturated. Selling this item presents a revenue potential since diapers are thrown away after each usage.
  2. Since there are many types of baby diapers available in Nigeria, the business of selling them does not require large amounts of upfront cash flow. Some products cost N1600 a pack, while others go for as much as N3000 per pack. As a result, what a nursing mother buys may be determined by her social status, and this presents an opportunity for a small-scale entrepreneur to enter the market.
  3. Anyone who wants to establish this company doesn’t have to spend money on promotion by printing flyers, banners, posting posters, or going on the radio since prospective customers are all over the place to patronize you constantly.
  4. The quality categories for their infants are sought for by nursing moms. In light of the widespread knowledge among nursing moms that some individuals sell phoney diapers, which may have adverse consequences on a baby’s overall health. These individuals are well-informed about which vendors are offering the correct products and which are not, and they will continue to buy from those vendors.

See also: How to start an underwear business in Nigeria and make profits

Startup Guide for Selling of Baby Product in Nigeria

1. Decide on a speciality

You get to pick what you want to market; you may offer baby goods and toiletries, gently worn clothing and shoes, toys, bicycles, new items with names on them, pampers and trousers, or a combination of items. List of baby products you can specialize in include:

  • Diaper
  • Baby feeding accessories
  • Baby wipes
  • Baby Gifts and Toys
  • Baby soaps
  • Baby ointments and cream
  • Baby lotion
  • Petroleum Jelly
  • Baby accessories
  • Baby Powder and oils.

2. Capital Obtaining Sources

As a result, knowing the answer to this question is critical. You may start a children’s boutique company with the money you save from previous endeavours or by obtaining it from close friends and relatives. Even though I dislike loans, particularly those from banks, if you know you can manage them, go for it.

3. Make a Business Plan for Your Company.
It’s a well-known truth in business that if you don’t have a plan, you’re planning to fail. The first step is to create a detailed business strategy for your baby goods selling company. You will be able to figure out how much money you need, as well as your target market and a portion of the market, by creating a documented strategy. A business plan will assist you in formulating a strategy so that you know what not to do and what to do at any given moment while in business.

4. Location

Another thing to think about is where you want to set up shop for your Nigerian company. Please, pay close attention to what I’m saying since rushing into anything will almost always lead to failure. The area where you choose to start your company will have a big impact. Decide how your company will prosper and how many clients you may expect to have. Consider areas with less traffic, fewer people, less economic activity, and lower visibility, for instance.

You’ll need customers to make your company successful, therefore you’ll need them to spend money with you. Hence, if you want to establish a company in the purchasing and selling of goods, you should do it in an area where there are many activities, such as a city centre where there are shopping malls, educational institutions, and parking lots.

5. Take Care Of All of Your Permits and Licenses

You wouldn’t want to run a company where you have to continuously conceal or get caught mostly in the net of your government’s Federal Agents. Get all of the required permissions before beginning your baby goods company to prevent fines, penalties, and legal action. Ensure that your company has been authorized to function in the region you have begun at the national, state, or local government level.

6. Branding

It’s critical and difficult to choose the appropriate name. If you’re a single owner, you may wish to use a company name different from your own.
When registering a business name, we suggest investigating your company name by checking:

  • The company registers are kept by your state.
  • Trademark registration data from the federal and state governments.
  • Various kinds of social media websites.
  • Availability of a domain.
  • Preventing someone else from snatching up your domain name is critical.

7. Engage in Advertisements and Marketing

You may also need to set aside money for your marketing efforts in order to attract new consumers. If your project progresses far enough, you may want to consider using sponsored advertising. Whichever one you can afford will be beneficial to the development of your firm.

See also: 10 High demand and fast selling products to sell online in Nigeria 


Nigeria is a lucrative market for those who want to offer baby products. As with any other company, selling baby goods in Nigeria may be profitable if you take the appropriate steps and marketing techniques, such as a good location and consistency, offering quality products and keeping pricing reasonable while purchasing cheaply. Selling baby products in Nigeria may be a lot of fun if you follow the steps below.

We Believe This Article Was Helpful, Don’t Hesitate To Share This Information With Your Friends On Facebook, Twitter, Whatsapp and Google plus.
Copyright Warning: Contents on this website may not be republished, reproduced, redistributed either in whole or in part without due permission or acknowledgement. All contents are protected by DMCA.
The content on this site is posted with good intentions. If you own this content & believe your copyright was violated or infringed, make sure you contact us via This Means to file a complaint & actions will be taken immediately.

Tags: , , , , , , , , , , , ,

Comments (5)

Trackback URL | Comments RSS Feed

  1. I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!

  2. Shukroh says:

    I really appreciate this blogger.. because it’s just Asif one’s go for physical counseling on what could lead to failure in this perticular business..hunhun no….those readings are enough because it taught ones’ all what the business entails..thanks

  3. Temitope says:

    Thanks, I really appreciate.. you open my eyes

Leave a Reply

Your email address will not be published. Required fields are marked *